MackageΒ is the Canadian luxury outerwear brand that solved the problem the entire luxury fashion industry had largely ignored for decades β how to make a coat that performs at genuine cold-weather temperatures (Montreal, Toronto, -20Β°C winters) while maintaining the aesthetic quality of a luxury garment. Founded in 1999 in Montreal by Eran Elfassy and Elisa Dahan,Β MackageΒ has built a consistent design identity around that proposition. The Edie parka, the Adali, and the Roy leather jacket are the brand’s most culturallyΒ recognisedΒ pieces; the full collectionΒ spans downΒ parkas, leather jackets, puffer vests, wool coats, and technical outerwear. At The Brands Villa, 8 authenticatedΒ MackageΒ pieces from $413 to $1,590 are available with worldwide duty-paid shipping.Β
TheΒ MackageΒ Edie β the Defining Women’s ParkaΒ
The Edie isΒ Mackage’sΒ most iconic piece β a mid-thigh length down parka with a defined waist, leather collar and cuff trim, and a silhouette thatΒ MackageΒ has refined across multiple seasons toΒ maintainΒ its appeal without becoming dated. The Edie’s defining characteristic is its ability to keep its shape: most down parkas are effectively sleeping bags with arms, losing any defined form as soon as filled with down. The Edie uses internal boning and precise pattern construction toΒ maintainΒ a defined waistline and a coat-like silhouette even when filled with premium down. Available in black (the most purchased), olive, burgundy, and seasonalΒ colourways.Β RetailΒ approximately $900-$1,200. Not currently in The Brands Villa’s range β available from mackage.com, Nordstrom, Holt Renfrew, and Selfridges.Β
TheΒ MackageΒ AdaliΒ
The Adali isΒ Mackage’sΒ second most purchased women’s down coat β a mid-length format with a more streamlined, cleaner outer shell than the Edie’s mixed material construction. The Adali uses a smooth nylon or polyester outer shell with a high-fill-power downΒ interior, a belted waist, and Mackage’s signature precision stitching across the baffles. The cleaner outer shell makes the Adali moreΒ appropriate inΒ professional and formal contexts than the Edie β it reads as a fashion coat rather than an outerwear piece. RetailΒ approximately $750-$1,100. Available from mackage.com and key luxury department stores.Β
MackageΒ Men’s Jackets at The Brands VillaΒ
The BVΒ MackageΒ range isΒ predominantly men’sΒ outerwear. TheΒ Mackage Chance Spread Collar Leather JacketΒ at $1,590 is the premium piece β a clean, structured leather jacket with a spread collar (a collar that opens wider than a standard notch, giving a more relaxed and contemporary look) inΒ Mackage’sΒ quality leather. TheΒ
Mackage Puffer Jackets and VestsΒ
Mackage’s puffer range covers both men’s and women’s formats. The Edie is the women’s flagship puffer; on the men’s side, the Adiv, the Edward, and the Miles are the most consistentlyΒ purchasedΒ puffer jackets. At The Brands Villa, theΒ Β
MackageΒ Wool Coats and BlazersΒ
The wool coat and wool blazer range is whereΒ Mackage’sΒ Canadian sensibility most directly meets European luxury fashion conventions. TheΒ Joshua Double-Face Wool Long CoatΒ at $1,050 and theΒ Β
Frequently Asked Questions AboutΒ MackageΒ
What isΒ MackageΒ known for?Β
Premium luxury outerwear from Montreal, Canada (est. 1999). Best known for the Edie parka (women’sΒ defined-waistΒ down coat), the Adali, and leather jackets. Outerwear designed for extreme cold whileΒ maintainingΒ fashion-quality aesthetics.Β
What is theΒ MackageΒ EdieΒ coat?Β
The brand’s most iconic women’s down parka β mid-thigh length, defined waist, leather trim,Β maintainsΒ shape unlike most down coats. ~$900-$1,200. Available from mackage.com.Β
What is theΒ MackageΒ Adali coat?Β
A women’s mid-length down coat withΒ streamlinedΒ smooth outer shell and belted waist β more formal-appropriate than the Edie. ~$750-$1,100. From mackage.com.Β
WhatΒ MackageΒ jackets are at The Brands Villa?Β
8 pieces: Jacob Down Vest ($413), Ramone Wool Bomber ($510), Eric Technical Jacket ($593), Jackson Twill Jacket ($668), Anders Reversible Wool ($713), Dominic Mixed-Media ($1,050), Joshua Wool Long Coat ($1,050), Chance Leather Jacket ($1,590). All worldwideΒ duty-paid.Β
IsΒ MackageΒ a luxury brand?Β
Yes β luxury outerwear positioned above Canada Goose entry-level, comparable to Moncler’s mid-range. Leather jackets $1,000-$2,000+; down coats $700-$1,500.Β