‘The row sale’ at 2,400 monthly searches reflects a persistent buyer question: does The Row hold a sale? The short answer — almost never. This guide covers the complete landscape of luxury fashion sale events, which brands discount and which don’t, and where to find the best authenticated luxury at below-retail pricing. For worldwide duty-paid luxury bags with no waiting for sale season, The Brands Villa bags collection covers authenticated pieces from Gucci to Loewe.
Does The Row Have a Sale?
The Row does not hold regular sales. The brand — founded by Mary-Kate and Ashley Olsen in 2006 — maintains a strict full-price positioning that is part of its brand philosophy: if everything The Row makes is worth its price, it does not need to be discounted. Very occasional past markdown events have occurred at end-of-season at third-party retailers (SSENSE, Net-a-Porter) but are rare. The primary route to below-retail The Row: authenticated pre-owned through Vestiaire Collective and The RealReal. Pre-owned The Row Margaux bag typically trades at 50-70 per cent of retail in excellent condition.
Brands That Never (or Rarely) Sale
Brands that maintain strict no-discount positioning: Hermès (never discounts — not at Hermès.com, not at retailers, not anywhere), Chanel (occasional retailer markdowns at end of season, but the brand itself never discounts on chanel.com), Brunello Cucinelli (never discounts on brunellocucinelli.com — Solomeo sample sale in December is the only exception), The Row (see above), Loro Piana (never discounts). For these brands, pre-owned is the only meaningful route to below-retail.
The Sale Calendar — When to Shop
January sales: Selfridges (starts after Christmas, typically 27 December), Harrods (starts 26 December), Net-a-Porter (typically first week of January), SSENSE (early January). June/July sales: Selfridges Summer Sale (typically mid-June), Harrods Summer Sale (late June), Net-a-Porter (June), SSENSE (June). Pre-sale EIP access: Net-a-Porter’s EIP (Extremely Important People) programme provides 24-72 hours early access before public sale. Signup at net-a-porter.com/en-gb/shop/editorial/edit/net-a-porter-customer-service/eip. Most useful for high-demand brands that sell out in the first hours of sale.
Best Sale Sources by Brand
Brunello Cucinelli: Net-a-Porter sale (20-40%), Solomeo December sample sale (30-70%). Acne Studios: acnestudios.com biannual sale (30-50%), SSENSE (20-40%). Khaite: Farfetch and Net-a-Porter end-of-season (20-30%). Valentino: Net-a-Porter and Selfridges (20-40%). Loewe: Farfetch and Net-a-Porter (20-30%). Gucci: Very occasional — Farfetch sometimes carries marked-down Gucci. Louis Vuitton: Never discounts anywhere — only pre-owned. Chanel: Never on chanel.com — occasional Selfridges markdowns.
Pre-Owned Luxury — the Year-Round Sale
For significant discounts (40-70% below retail), pre-owned platforms are the most reliable source year-round. Vestiaire Collective: in-house authentication, strong European seller base, broad Chanel and Hermès pre-owned inventory. The RealReal: US-based, strong authentication team, regular site-wide sale events (sometimes 20-30% off pre-owned). eBay: broader selection but buyer-managed authentication risk — suitable for experienced buyers.
Does The Row have a sale?
Almost never. The Row does not hold regular sales. Pre-owned is the primary below-retail route — Vestiaire Collective and The RealReal carry The Row Margaux at ~50-70% of retail in excellent condition.
When is the Net-a-Porter sale?
Biannual: early January and June. EIP programme provides 24-72 hours early access. Signup at net-a-porter.com.
Which luxury brands never have sales?
Hermès and Louis Vuitton: never discount. Chanel and Brunello Cucinelli: rarely (BC December sample sale is the exception). The Row: almost never.