Lemaire is the Parisian label founded by Christophe Lemaire and Sarah-Linh Tran — one of the most critically discussed brands in contemporary fashion for its consistent, rigorous minimalism and exceptionally quality construction. The brand’s most famous product, the Croissant bag (a bag whose curved, wrapped form recalls a croissant), has become one of the most searched luxury bags of the 2020s. At The Brands Villa, the authenticated Lemaire collection covers the Croissant Filt Bag ($510-$540 in four colourways), the Fortune Croissant Bag ($1,585 in four colourways), the Fortune Croissant Filt Bag ($510 in three colourways), and the Belted Hobo Bag ($1,790) — twelve pieces total with worldwide duty-paid shipping. The full Lemaire bags at The Brands Villa is the starting point.
Christophe Lemaire and the Brand Identity
Christophe Lemaire founded his label in 1990 in Paris. He was creative director of Lacoste (2000-2007) and subsequently of Hermès women’s ready-to-wear (2010-2014) before refocusing entirely on his own brand with partner Sarah-Linh Tran. The brand’s identity is unambiguously minimalist — the colour palette runs from white to black through every possible earth tone and grey, the silhouettes are relaxed and functional without being casual, and the construction quality is unusually high for the price point. Lemaire’s UNIQLO collaborations (the Lemaire × UNIQLO collection, available at UNIQLO stores globally) are the most widely distributed and most commercially accessible expression of the Lemaire aesthetic.
The Lemaire Croissant Bag
The Lemaire Croissant bag is the brand’s most recognisable design — a curved, crescent-shaped bag whose wrapped form recalls the shape of a croissant. Available in leather and canvas (the ‘Filt’ versions use a more relaxed canvas-adjacent material that softens the shape). At The Brands Villa: the Croissant Filt Bag at $540 (four colourways:
The Lemaire Belted Hobo Bag
The Belted Hobo Bag at $1,790 at The Brands Villa is a soft, semi-structured hobo with a belt-strap detail — the defining element of the Lemaire Belted Hobo is the leather strap (like a belt) that wraps around the bag’s body, creating the bag’s closure and structural anchor. All 12 Lemaire pieces at The Brands Villa include worldwide duty-paid shipping. The
Other Lemaire Bags — Belt Bag, Soft Folded, Ceinture
Beyond the Croissant family, Lemaire produces the Belt Bag (a waist/belt bag in leather), the Soft Folded bag (a structured rectangular bag with folded panels), and the Ceinture Bag (a belt-integrated format). The brand’s seasonal bag range covers totes, crossbodies, and small leather goods. Available from lemaire.fr, SSENSE (a primary online stockist), and at Lemaire boutiques in Paris and globally.
What is Lemaire?
A Parisian fashion label founded by Christophe Lemaire and Sarah-Linh Tran. Rigorous minimalism, earth tones, exceptional construction quality. Also does UNIQLO collaborations.
What is the Lemaire Croissant bag?
A curved, crescent-shaped bag recalling a croissant. At BV: Croissant Filt Bag ($540 ×4), Fortune Croissant ($1,585 ×4), Fortune Croissant Filt ($510 ×3). Worldwide duty-paid.
What Lemaire bags are at The Brands Villa?
12 pieces: Croissant Filt ($510-$540 ×7), Fortune Croissant ($1,585 ×4), Belted Hobo ($1,790). All worldwide duty-paid.